Between building Monoforme and learning the new skill set required to do so, I've been trying to create content for my Instagram and TikTok. I'm still getting used to it, and there are a lot of things I forget to record, but it's all part of the process.
That being said, with the progress of AI in video and the Dead Internet Theory, I started to ask myself: is it worth starting in 2026? Will I still be able to connect with anyone, or will people just assume I'm not real a year from now?
I've never shared this opinion publicly, but I've shared it countless times with my inner circle: I'm super bullish on offline. Which is contradictory for a direct-to-consumer e-commerce business owner, but I think everything online will matter less than we're used to.
I think offline events will become more and more relevant. Concerts, plays, boutique retail shops, all the places where you have a human in front of you that you can't fake. I think those will prevail over digital.
I think it's always worth producing something that might help or inspire someone to do something good in the world, and I will keep documenting my journey as an entrepreneur and creator.
This was written by a human btw (me).
André